1. Overview & Moat (PR-Tech Platform vs Conventional Agency)
Rilis.app is an integrated PR-Tech platform and media distribution infrastructure to draft, edit, and broadcast corporate press releases directly to national newsroom desks. Rilis.app is designed to cut manual friction and expensive conventional PR agency costs for corporates, startups, agencies, and MSMEs. This platform transforms raw materials (such as talking points, WhatsApp briefs, meeting notes, to reference news article links) into standardized journalistic press releases (LKBN Antara & AP Stylebook), provides an in-browser live curation studio, and distributes them to numerous media editorial emails via a protected delivery system (protected individual BCC dispatch).
Key Advantages of Rilis.app:
Standardized Format strictly adhering to LKBN Antara and AP Wire guidelines (pure Inverted Pyramid, straightforward 5W+1H Lead without fluff, separated official quote attributions, and media contact blocks).
Dispatch flexibility through Instant Blast, internal office mail server integration (Zimbra/cPanel SMTP), and corporate official domain authentication (Microsoft 365 / SPF-DKIM).
One-click distribution via individual delivery system (emails delivered one by one privately, not mass blasts or BCC prone to editorial spam penalties) processed separately to each journalist to prevent contact leaks and protect sender domain reputation.
Verified newsroom desk and active journalist database cleanly clustered by sector (Business, Technology, Automotive, Lifestyle) without third-party agency intermediaries.
Real-time monitoring of delivery status per newsroom email (delivered) and email read detection (read), offering full visibility into journalist responses toward the press release.
Shortens release cycles from days to mere minutes with a cost per release that is far more efficient than conventional agency retainer fees.