8. How to setup outbound email (Instant Blast vs SMTP vs Office 365)
Choose how your press release is sent to journalists. You don't need to be an IT expert—here is the simple comparison and practical guide on how to collaborate with your office IT team: 1. Instant Blast (Rilis.app Courier) • What journalists see: Your PR Team <dispatch@rilis.app> • Best for: Fast, zero-fuss releases without technical setup. • Setup: 0 minutes. Ready to dispatch instantly. 2. Company Webmail SMTP (Company's Webmail/cPanel) • What journalists see: Official company email (e.g., media@company.com) • Best for: Companies with custom email domains using standard webmail. • Difficulty: Easy. Just ask your IT team for 4 simple details. 3. Official Domain Microsoft 365 (Enterprise Grade) • What journalists see: 100% verified corporate domain with top inbox security. • Best for: Companies and corporations actively using Microsoft 365 / Outlook for daily work. • Difficulty: Requires office IT admin to insert 2 domain verification codes.
1. Instant Blast (Rilis.app Cloud Courier)
Journalist receives from: Your PR Team <dispatch@rilis.app>
✓ No configuration required. Instant delivery right away.
2. Company Webmail SMTP (Office Email)
Journalist receives from: Your Name <media@company.com>
3. Official Domain Microsoft 365 (Corporate Level)
Journalist receives from: 100% verified corporate domain with verified SPF & DKIM.
Interface Demonstration: 3 Outbound Delivery Modes: Instant Blast, Webmail SMTP, and Microsoft 365
Implementation Steps:
Option 1: Instant Blast (Zero Setup) — Go to 'Dispatch Email Setup' on the left menu, select the 'Instant Blast' card, and you're all set! No settings or passwords needed.
Option 2: Webmail SMTP (Office Webmail) — Step A: Send this quick WhatsApp message to your office IT team: "Hi IT Team, I'd like to connect our PR email to the press release platform. Could you share our SMTP Host, Port, Email, and Password?"
Option 2: Webmail SMTP — Step B: Once received, open 'Dispatch Email Setup', select Webmail SMTP, enter the 4 fields (Host, Port, Email, Password), click 'Send Test Email', and click 'Save Configuration' upon success.
Option 3: Microsoft 365 (Enterprise Domain) — Step A: Open 'Dispatch Email Setup', select Microsoft 365, and type your work email address (e.g., pr@company.com) to view your 2 unique verification codes (SPF & DKIM).
Option 3: Microsoft 365 — Step B: Click 'Copy Code' or screenshot the screen, then message your IT team: "Hi IT Team, could you help add these 2 DNS verification records to our office domain so our media releases avoid spam folders?"
Option 3: Microsoft 365 — Step C: Once your IT team confirms it's done, click 'Verify DNS Records'. When the status turns green (Verified), your office domain is officially active for newsroom releases.